Scenario

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Targeting Prospects

You’re juggling a large lead generation process for the West Coast region of the US.

You’re new to the role but luckily familiar with the market due to your roles at prior (non-competitive) companies. It’s a competitive market for your product and you are under a very tight timeline to ramp up sales.

Based on the market and the very tight timeline, which of the following sales strategies would you choose?

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