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Getting to the decision maker

You're responsible for generating opportunities and setting up product demos with potential customers. To do so, you need to identify the right person. For Desygner this person is normally the Chief Marketing Officer.

You've tried calling the main number several times, but you keep getting transferred to the wrong person or sent to voicemail. You've done some research and found out that the Chief Marketing Officer is a busy executive who doesn't have a lot of time to take unsolicited calls.

Identify the right champion who is most likely to be able to connect you with the Chief Marketing Officer. Which role would you target next?

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